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FAQs: everything you need to know about the 60 Day Challenge

What is the Stop.Swap.GO! 60 Day Challenge?

We are challenging people across Essex to swap to more active forms of travel for 60 days. From 1 August 2020, Essex residents will be able to take on the challenge and win prizes just by walking and cycling more. Sounds great, right?

Who is the challenge for?

Anybody aged 18 years and older! It’s never been easier to walk or cycle in Essex and we want everyone to experience the benefits of travelling by bike or foot. Whether you’re a seasoned cyclist, or just finding your feet, you can Stop.Swap.GO! and be in with a chance to win.

How do I take part?

From 1 August 2020, you’ll be able sign up to the challenge and download our app. You’ll then have 60 days to log as many daily cycling and walking trips as you can for the chance to win fantastic prizes. Hint: the more you walk and cycle, the more chances you’ll have to win!

How far do I have to walk or cycle each day?

Walk or cycle as far as you like - every trip counts. Whether you’re walking to work, or just nipping to the shops, be sure to log your trip and you’ll be in with a chance to win. We encourage you to aim for a minimum of 10 minutes active travel for each trip.

I already do some walking or cycling. Can I join in and win prizes too?

Of course you can! We want as many people as possible to switch car-use for active travel.

Can I invite my friends and family to join the challenge too?

Yes! The more the merrier. Share this page with your family and friends and they can register for the challenge, too.

What do I need to join the challenge?

All you need is a smartphone to download the app, and your own two feet – or a bike, if you’re planning on cycling as part of your 60 Day Challenge.

How do I download the app?

Sign up to the 60 Day Challenge and we’ll send you an email with a link to download the app on 1 August 2020. Your 60 Day Challenge will begin as soon as you register on the app.

Or, if you’ve already registered for Early bird/VIP access, simply wait for the link to download the app to drop in your email inbox and register from there.

How do the prize draws work – and what can I win?

Over the course of our 60 Day Challenge we’ll be giving away prizes weekly and bi-monthly (every two months).

There are three main ways to win:

  1. Weekly prize raffles

    For every trip you log in the Indeemo app each week, you’ll gain an entry into our weekly prize raffle to win one of five available £50.00 e-gift cards. You get to choose between e-giftcards for Love2Shop or Amazon).

    Bonus multiplier: every time you hit a trip-based milestone (e.g. 10 daily trips logged; 20 trips; 30 trips; 45 trips; 60 trips), we’ll give you the same number of additional entries into our weekly prize raffles so you’ll have even more chances to win. For example, if you’ve logged 30 daily trips in Indeemo, you’ll get an additional 30 raffle entries!

    Plus! Should you reach the lofty heights of 60 logged trips during your 60 Day Challenge, you’ll qualify for entry into our Golden Ticket raffle, – keep reading for more details.

    Winners will be picked at random each week and notified via Indeemo.

  2. Weekly bonus challenges

    An extra chance to win a prize by going the extra mile!

    Each week you’ll see a ”Weekly bonus challenge” task in Indeemo. Complete it and you’ll be entered into our bonus challenge to win a £25.00 Love2Shop or Amazon e-gift card (winner’s choice).

    There’ll be a different bonus challenge every week. It could be something simple, like uploading a selfie at your favourite Essex beauty spot, or silly, like pimping your bike or walking gear. Either way it’s sure to be fun and a great way to win more prizes.

    Team Stop.Swap.GO! will review all entries each week and choose a lucky winner to be notified via Indeemo.

  3. Golden Ticket raffle (bi-monthly)

    A chance at a whopping prize for the most active of challengers!!

    We’ll be holding bi-monthly Golden Ticket raffles where one lucky winner will scoop £1,000 to spend on a bike plus cycling and walking accessories of their choice!


    To get your hands on a golden ticket entry, complete 60 daily trip diaries using the Indeemo app and you’ll automatically be entered into your nearest Golden Ticket raffle draw.

    The lucky winner will be picked at random and notified via Indeemo.

Why are you using Indeemo? Can you tell me more about it?

We have chosen to partner with the Indeemo app to launch our 60 Day Challenge. This is because we have found that the Indeemo app is easy to use, secure, and best serves the purposes of our 60 Day Challenge.

Indeemo is usually used to run mobile ethnography research projects but we’re using it in a slightly different way for our 60 Day Challenge: as a trip diary so you can log and share your walking and cycling stories with us.

If you need any help using Indeemo, please contact our mailbox at and we will happily assist you. Thank you.

Why is bus travel not included in the 60 Day Challenge?

The challenge focusses on walking and cycling to begin with, as bus travel has restrictions on capacity due to social distancing. Good news though, there is a bus-focused initiative coming in the future as part of Stop.Swap.GO!

Why do you need my phone number, email and address when I sign up to the 60 Day Challenge?

We need your phone number and email address so that we can contact you if you win a prize as part of the 60 Day Challenge. We need your address so that we know you live in Essex and so we can send you any prizes.

By providing your contact details, you’re telling us you’re keen to hear more about Stop.Swap.GO! and that you’re happy for us to contact you by email, text or phone. Welcome to the community!

What will you do with the photos and videos I upload to the app during the challenge?

We might share your photos and videos with the Stop.Swap.GO! Community on social media, our website and our newsletters. If you don’t want us to share your photos and videos, you can opt out when you sign up to the early bird waiting list for the 60 Day Challenge.