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Win prizes for walking and cycling with our 60 Day Challenge

Join hundreds of people across Essex making the swap to walking or cycling to win prizes.

Challenge open to all eligible Essex residents aged 13 and over!

That’s right. If you’re aged 13 and over and living in Essex, you could win fantastic prizes with our 60 Day Challenge, just for walking and cycling more. Whether you’re walking to work or the shops, or cycling the school run, leave the car at home and you could win Love2Shop e-vouchers, Amazon e-gift cards and even the chance to win a bike and cycling or walking accessories to the value of £1,000!

It couldn’t be easier to sign-up to our free, active travel challenge. Follow the steps below to start logging your daily trips. All trips count and the more you swap, the more chances you have to win in our weekly prize draws. It’s as simple as that.

Four simple steps to start your 60 Day Challenge

Remember, you need to be aged 13 and over and live in an eligible Essex area to take part. You can also join the community on FacebookTwitter and Instagram. If you do, let’s get you started!

  1. Complete the sign up form below. Remember, you need to be an Essex resident aged 13 or over to take part! After you’ve submitted the registration form our challenge smartphone app, called Indeemo, will open.

  2. Create an Indeemo account using the same email address you used to sign up here. You can either do this straight away by clicking the link that appears or wait for an email from us (we’ll automatically send you an email with the link within 24 hours of you signing up). Don’t forget to check your junk mail folder if you can’t find it in your inbox.

  3. Download the Indeemo app from a link on the page and log in to it via your smartphone.

  4. You can either do this straight away or check your inbox from an email from Indeemo. They’ll automatically send you an email shortly after registering. Again, don’t forget to check your junk mail folder. Follow the quick app tutorial and start your challenge!

More about the 60 Day Challenge

For more information about the 60 Day Challenge, prizes and the Indeemo app, please visit our FAQs page.


Are you 13 years of age or older? Please note, only people aged 13 or over are able to take part in the 60 Day Challenge.
If you don’t know, you can find your local council on GOV.UK. Please note, only people in the eligible Essex areas listed are able to take part in the 60 DC.
Can we share your content?

As part of your 60 Day Challenge you will be asked to share your daily trips with short notes or photos and videos. If you would be happy for us to then share your responses as part of our marketing (Essex County Council broadcast channels such as websites, social media and e-newsletters) to help us get more people walking and cycling, please specify here. We’ll contact you if you’ve won a prize or to share the latest news about Stop.Swap.GO!

Your data privacy consent

By submitting your contact details, you acknowledge the terms and conditions for the 60 Day Challenge. Essex County Council is the controller of this personal information. If it looks like you might be committing fraud, we might have to share it with the police or fraud investigators. For more details about how we use your personal data, please read the GovDelivery data privacy policy and Essex County Council’s data privacy policy.